Definition: a form of artificial intelligence used to produce or alter video or sound content so that it creates something that did not exist or occur.
Why is it relevant?
A UK energy company was recently tricked into sending $220,000 to a Hungarian supplier because the boss of their parent company had instructed him to do so over the phone and via email. In fact, the phone call was from a piece of software that had been able to imitate the tone and accent of the persons boss. It was only due to having simultaneous conversations with the AI software and their actual boss, that the victim realised something was amiss.
Why are we telling you this?
Cybercriminals are increasingly findings ways to bypass cyber security defences, meaning it is incredibly important to ensure that your business is constantly up to date with its security. As the techniques change, so must your ability to defend yourself.
The challenge for small businesses…
Maintaining the balance between safety and flexibility.
It is easy for us take the stance that adopting strict security cultures within our businesses can ultimately reduce competitiveness and our ability to react with the changing markets. Something that could even reduce the morale of your team members.
However, we must look for the opportunity and the benefits that operating from a secure focus can provide. Sustaining a secure culture can ensure that your team members are your first line of defence and know what types of cybercrime to look out for on a day to day basis.
Having secure systems and processes can also allow your business to continue to operate in the event of an attack, rather than causing a loss in time, money and reputation.
Being vigilant about the variety and severity of a potential cyber-attack is incredibly important. Deepfakes are just one example of how AI is effecting cyber-crime and this ever changing landscape means that our defences must be as up to date as possible.
If you aren’t sure what you need to do to secure your business, we can offer security consultancy, advice and guidance to ensure you have the right systems and processes in place. A great way to benchmark your security and showcase this to potential clients is to achieve the Cyber Essentials accreditation.
For more information on consultancy or the Cyber Essentials badges visit this blog or call us on 01524 013 003.